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Create Diversity

Create Diversity is a hub of ideas, learning and inspiration that aims to encourage organisations across the creative and cultural sector, of all sizes and types, to embark on or deepen their own equality, diversity and inclusion (EDI) journey so that together, we grow the sectors’ diversity of thought, output, reach and engagement, maximising the economic and social impact this brings.

Explore case studies

Featured Case Studies

Glastonbury
Mid-Senior Leadership

Glastonbury

oily cart
Artist & Performance Development

Oily Cart

Hynt - Creu Cymru
Audience Access & Participation

Hynt - Creu Cymru

female founders
Mid-Senior Leadership

Female Founders

Framestore
Early Career & Career Awareness

Framestore

EDI Ambassadors V&A
Organisation & Industry-Wide Approaches

V&A

Create Diversity

Create Diversity amplifies examples of effective EDI practice through case studies from right across the creative sector showing how diversity creates better ideas, better content, better business performance, and better staff engagement and retention.

Work collaboratively

EDI is not a battle to be waged alone. Reach out to others making change in this space, learn from each other, copy great ideas, and listen to what your intended beneficiaries want and need before deciding how to act.

Start somewhere

Don’t let “great be the enemy of the good”. EDI is an ever-evolving journey towards better organisational, sectoral, and community culture that should be supporting everyone to engage on a level playing field so that we can all access the sectors’ opportunities and be our full and unique selves once there.

Explore All Case Studies

Read over 40 Case Studies from across the Creative Industries

The People Behind The Project

Sarah Gregory

Head of Equality, Diversity and Inclusion, Creative UK

Sarah has been Head of Equality, Diversity and Inclusion (EDI) at Creative UK since 2021, after joining the organisation in 2019 as Head of Creative Careers. Sarah works across the organisation and industry to improve reach and accessibility. Her work includes convening Creative UK’s seventy-member Diversity Leaders’ Forum, engaging industry in leading change through our EDI Advisory Group, leading our engagement with the Discover Creative Careers programme, and working collaboratively across the creative and cultural industries to address issues as broad as bullying and harassment, mental health and wellbeing, freelancing, access and inclusion, and diversifying sector leadership. Sarah is passionate about raising the profile of effective EDI activity which has been the driver behind this important project.

Sarah has more than 30-years’ experience of industry, arts and education engagement. She is a strong advocate for the value of creative education and careers and is a school Governor at Big Creative Academy an outstanding, specialist creative arts 6th form academy.

Sarah Gregory

Copywriters

Stephanie Whalley, Freelance

Stephanie Whalley

Lead Copywriter
Naume Guveya

Naume Guveya

Copywriter, Literal Humans
Dianne Castillo

Dianne Castillo

Copywriter, Literal Humans
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Stephanie Whalley, Freelance

Stephanie Whalley

Lead Copywriter
Steph is a freelance senior copywriter with more than 13 years experience in the Creative Industries. Steph has been collaborating with Creative UK 2020, crafting copy, video scripts and member diversity spotlight pieces across the organisation's website, events and marketing campaigns. Her work for Creative UK includes the 2024 Big Creative UK Summit and the 2020 'Our World Without' campaign, which raised awareness of the importance of culture and creativity during the COVID-19 pandemic.
 
Working within the Creative Industries as a female in the LGBTQ+ community, Steph is passionate about supporting projects, such as the Create Diversity: EDI Case Studies Hub, that empower equity and the breaking down of access barriers for underrepresented talent.
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Naume Guveya

Naume Guveya

Copywriter, Literal Humans
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Dianne Castillo

Dianne Castillo

Copywriter, Literal Humans
Special thanks to our researchers, Hissah Aldossary and Raghad Alahmadi.
 


Partners

Creative UK would like to thank the following for contributing to this hub of case studies.

PRS Foundation | Stage One | Lyrix Organix & Rumshack Glastonbury | Access VFX | British Fashion Council | Outsiders Perspective | McCann Health London | Ogilvy | Sky | Live to your Living Room | ShortFLIX | Leeds Museums & Galleries | Journal of Dance & Somatic Practices | Tonic Theatre | British Fashion Models Association | Creative Access | Bristol UNESCO City of Film | Black Box Belfast | Fresh Seed | I Like Networking | Independent Society of Musicians |  Power Up | Keychange | Kids in Museums | Triple C | The Victoria & Albert Museums  (V&A) | Inclusivity Films | The British Phonographic Industry (BPI) | Birds of Paradise | Stagetext | GENiE | Advertising Association | Amschela | IntoFilm - ScreenWorks | Spotlight | The Bottle Yard Studios | Theatre Artists Fund | UK Music | Creu Cymru | Oily Cart | Create Growth | Literal Humans | Framestore | Come Play With Me | Creative Enterprise | All3Media

Interested in being featured?

If your organisation is delivering empowering initiatives for the equal, diverse and inclusive future of our sector, we want to hear from you! Fill in the form, and we’ll be in touch.

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